In 1999, our co-founders Lloyd and Kim spent most of a year in Guatemala awaiting the adoption of their daughter. During that time, the couple watched and learned about the country, the coffee, and the people working hard to make a living growing something we all enjoy. They noticed a large gap between the premium price for coffee at home and the less than desirable reality of the coffee industry in front of them. They believed there was a better, more equitable way to work with coffee farmers and their families. In 2003, Ethical Bean was born